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OneEleven
Project type
Luxury Residential
Location
Chicago, IL
Role
Branding, Design
Challenge
Position a new high-rise development in a saturated luxury rental market while establishing a distinct identity that would justify premium pricing and accelerate lease-up.
Strategy
Develop a brand rooted in architectural presence, location, and elevated lifestyle—moving beyond generic “luxury” language into something more modern, confident, and design-forward.
Execution
Created full brand identity system (logo, typography, color, tone)
Developed positioning and messaging framework
Designed marketing materials across print and digital
Led creative direction for website and leasing experience
Built cohesive storytelling across all touchpoints
Outcome
Delivered a differentiated brand that elevated market perception, supported premium positioning, and contributed to strong leasing performance in a competitive urban environment.
