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Westcott Designs
Project type
Off-road Brand
Location
Phoenix, AZ
Role
Branding, Website Design & Development, Digital Advertising
Challenge
Position and grow an aftermarket automotive brand in a highly competitive off-road market dominated by established players.
Strategy
Build a rugged, performance-driven brand identity while aligning marketing efforts with product demand, customer behavior, and enthusiast culture.
Execution
Developed brand direction and visual identity
Designed and optimized website experience
Created paid ad campaigns and marketing assets
Built cohesive product-focused creative strategy
Supported ongoing marketing and growth initiatives
Outcome
Elevated brand presence and supported growth through consistent, targeted marketing and improved digital experience.