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RIPT Grills
Project type
National Grill Brand
Location
National Sales
Role
Branding, Design, Website
Challenge
Launch a new restaurant concept by translating a unique culinary approach—blending advanced technology with traditional grilling—into a compelling, differentiated brand.
Strategy
Position RIPT as both innovative and authentic by balancing modern design with handcrafted visual elements, highlighting both technique and experience.
Execution
Developed full brand identity and positioning
Created a distinctive visual language combining clean photography with wood-cut style illustration
Designed and developed website experience
Built launch-ready marketing assets
Outcome
Successfully brought the concept to market with strong initial traction, generating over 200 pre-sales within the first 30 days.
